HW1s take 'well-deserved' runner-up spot in Y&Y 'Kit Innovation' Awards
12th Jan, 2015
Hudson Wight's HW1 foul weather gear has been announced as the 'well-deserved runner-up' in the Yachts & Yachting Magazine Awards 'Kit Innovation' category announced in their February 2015 issue and at the CWM FX London Boat Show. The Award went to Henri Lloyd's Elite offshore kit range.
Hudson Wight's remarkable new brand of sailing clothing has sprung up from nowhere, grabbing a firm foothold within the retail clothing sector in the space of a year and launching a 'capsule' range of technical sailing clothing using its own three and two-layer fabric, OceanVent, and accessories sold direct and online through its website.
The company's strapline neatly sums up the company's raison d'être: 'Expect the best for less because we only sell direct'. This innovative product range comprises a set of foul weather gear in the form of a high-spec Jacket or Smock and a pair of Salopettes called 'HW1s' in three colourways, a Performance Jacket in two colourways, a Micro Fleece, Polo Shirt and a small range of accessories proving that there is room for a new and innovative brand to shake things up in an extremely crowded and competitive market sector. It's the fabric and design of the HW1s, combined with affordability, that has made Hudson Wight stand out from the crowd and achieve this nomination.
Marketing Director, Peta Stuart-Hunt:
"The team at Hudson Wight is proud to have been nominated for an Award in this early stage of our development and alongside more firmly established brands. It's terrific recognition and a great boost. We've kept things simple by ensuring we have a few really excellent products available at the right price points; a winning combination for the boating enthusiast enjoying our sport at any level so, thank you to everyone who voted for the HW1s!"
Hudson Wight is looking forward to developing the brand further in 2015 with new partnership announcements and its continued support for Lizzy Foreman as Title Sponsor of her British Mini Transat solo campaign, the most gruelling of offshore races, starting in September 2015.